


The pandemic has become the age of video in the worlds of work, learning and play, with platforms like Zoom, Meet, Teams and WebEx taking on the role of conference room, quick coffee, dinner party, pub and whatever other place you might have chosen to meet people before COVID-19 came along. Like cats, it seems we’re just attracted by moving objects. But video cuts through all of that when it comes to time spent online and consumer engagement. And podcasts, recorded books and other formats have definitely led to a kind of renaissance for audio. Then you add new features, or remove sections, or add in new parts, by adding in widgets or cutting out or adding in written words. You work with video on Descript in the same way you do audio: you upload the raw material onto the Descript platform, which then turns it into text. It also features live collaboration links so that multiple people can work on a file at the same time - similar to a Google Doc - by way of links that you can share with others to the file itself. It is launching Descript Video, with a set of tools to take screen recordings or videos and then create titles, transitions, images, video overlays or edits on them with no more effort than it takes to edit a Word document. Today the startup is moving into the next phase of its growth. Descript, the latest startup from Groupon co-founder Andrew Mason, made a splash in the world of audio last year with a platform for easy audio editing based on how you edit written documents, adding features like an AI-based tool that uses a recording of you to let you create audio of any written text in your own voice.
